Using An Avatar To Find Your Ideal Customer and Target Market

We’re at Mistake No.6 in the Top 10 mistakes most people make when starting an Online Business. This one is failing to uncover your target market properly and also failing to truly understand who your target customer is.

Crucial To Understand Your Customer

It’s absolutely crucial to truly understand your target customer…in detail. Let’s face it, it’s like the Cheshire Cat asking Alice where she wanted to go when she was lost. “I don’t much care” replied Alice.

“In that case” the Cheshire Cat said, “it matters not which road you take”. And so it is with your customers. If you don’t know who they are and what their inspriations are, then you will NOT be able to target them with effective marketing messages and advertising.

Here’s a quick video…

The major “takeouts” are as follows:-

• Assumptions cost you money
• You MUST understand your ideal customer (avatar), in detail
• If you don’t understand your customer you can’t give them the right messages
• Get “into the head” of your avatar
• Talk to them on their terms
• Use their language

You Must Complete This Step

I put this in the PDF report as a mistake becuase it IS a mistake, a big one, and one that cost me a huge amount of money.

That’s not just in terms of wasted ad spend, but in terms of wasted time and lost opportunity cost. In other words all the sales and income I lost because I was too stuck in my ways to implement something I was being told was necessary.

Working out your avatar in detail is one of the major columns of your online business. Get it right and it will continue to support and bring income into your business for years to come.

The techniques taught here are an abridged version of what I have learned on Paul O’Mahony’s Online Business Mastery. It is worth clicking the link to watch a free training video that Paul provides. In it he teaches a broad outline of how an online marketing business works. Well worth a watch if you are serious about building an online income. You can also learn about this subject and wider building of an Online Business in Russell Brunson’s One Funnel Away Challenge.

I hope you have found this useful, please bookmark the site and come back regularly for lots of great tips, training and case studies all aimed at helping you build your online marketing business.