Categories: Online Marketing Case Studies

What Is SEO Academy?

Hi, it’s Derek here, and I am just overflowing with pride that SEO Academy is now available to help people with their search engine optimization.

I’ve been working as an SEO for over ten years now, it’s a long story, but essentially, all those years ago, I was a failing online marketer. It’s a common thread, but I was buying all the “shiney object”, “quick fix” Internet Marketing products that promised the world but delivered very little. I was chasing the dream, but couldn’t understand why it wasn’t working! Until I decided to “major” on Search Engine Optimization!

Here’s a little bit of the background story…

That day she bawled me out was brutal! The front door crashed she stormed up the stairs and I’d never seen her so angry. It took me aback, but it did have the dersired effect and I knew I had to change.

It’s A Big Reason For Failure

She was absolutely right, of course. I’d been self indulgent to the point of stupidity. Indeed, I asked my subscribers recently what is the one thing that they get stuck on, and being “addicted” to quick fix products was one of the biggest reasons cited. Maybe I’ll do an article about the psychology behind this at another time 🙂

To cut a long stort short, for five years we tore it up and built a five figure per month SEO business together.

Unexpected Events

If you have read my story, you’ll know the tragic part. Just when we’d got our lifestyle and work/life balance sorted out totally, my wife tragically died. I won’t go into the whole thing again here, it is still hugely painful. But, essentially, I ripped up the business, cut it right back and went to Spain and drank myself stupid.

When I finally came to my senses, I knew I had to pick up the pieces but wanted to do if differently.

SEO Becoming More Difficult

Google had gradually been giving more and more real-estate to the big brands and authority sites. So, it’s true it was becoming more difficult to compete and also to be fully compliant. Google were giving sites that want to rank a lot more hoops to jump through. I guess that is a method of excluding the “small Guy”. So, Search Engine Optimization was becoming more comlpex for sure.

And, when I did come back properly, it took me a while to work out what was happening. Things like Rankbrian, Google’s AI engine aspect of the algorithm was taking searcher intent to a new level. It was inherently understanding search strings better and Google was becoming more query (question) based.

So, the new SEO landscape took a bit of working out.

A Pattern Of SEO

But, once I had worked it out I saw a pattern. It was a thing of beauty!

So, wanting a new business model, it made sense (to me anyway) to systemize what I could see and make it available for everyone. The idea being that small and local businesses, entrepreneurs and small online marketers would be able to compete with the big brands and SEO Agencies.

Muddy Search Engine Waters

You see, these Guys were deliberately making the SEO waters muddy. Why would they do that?

The keep the prime Google real estate for themselves – that’s why!

They wanted ot make SEO a “closed shop” so that:-

The Big Brands could dominate the SERPS (Search Engine Results Pages)
The SEO Agencies could charge small and local businesses a firtune to do SEO for you.

I heard phrases like “it’s complicated”, “it’s technical”, “get it wrong and Google will exclude you forever”, “you’ll be sandboxed and once that happens there’s no escape”.

Is this a conspiracy theory?

This Is Fact!

Well, actually NO!

The issue is that these BIG Guys have realised that search traffic is absolutely the best you can get. The reason is that searchers are searching for what you have to offer. So, when they find you via search, they are musch more likely to:-

Click
Engage
Sign Up
Buy
Become Long Term Customers

Hmmm, now that’s powerful, profitable stuff…because it’s warmer traffic

…especially when you consider the cost of ads on Facebook and Google to get colder traffic.

This is why those big brands and SEO Agencies guarded the secret so jealously!

Making SEO Accessible For Everyone

So, to make SEO accessible for the small business owner, entrepreneur and online marketer, I knew I had to clear the fog. Rip away all the smoke and mirrors that had been deflecting people from the truth about SEO.

The way to do this was take those patterns I’d found and systemize them!

So, SEO Acadmy is checklist based. Yes, there are video trainings that show you how to do everything in point and click detail, but…

…each and every aspect of SEO is backed up by a checklist. This makes SEO simple and easy. You’ll know what you need to do and when. You watch the video, take the action, check it off on the list.

Nothing gets left out, nothing is left to chance, your SEO is right first time, every time!

Here’s a quick overview video

Who Does This Work For?

The short answer – any business that has an online presence!

Small business
Entrepreneurs
Online marketers
ECom stores
Online training
Local business

Check Out SEO Academy

So, if you want to claim the SERPS real estate you and your business deserve, check out SEO Academy.

I’m here to tell you, you CAN compete with the Big Boys, In fact, it’s your right to be there at the top of the search engines. And, SEO Academy and all of the amazing bonuses ensure you can compete on your own terms.

Here’s the truncated sales video…