Why eMail Marketing and Follow Up eMail Structures Are Important

Hi Derek here,

Today I’m talking eMail marketing. I did this video for one of my SEO clients as they were having trouble in their sales funnel and it transpired that they had no follow up emails and no email marketing structure whatsoever.

So, I made a quick video explaining to them some of the strategy behind email marketing and the sort of structure they should employ. This being in terms of the lists , tagging conventions and list movement conventions they should apply.

I hope you find it useful.